Did you know that there are over 54,000 WordPress Plugins available online? Well, now you do!
However, regardless of the fact that each plugin has its own benefits, you can’t possibly use all of them on your website for your online B2C or B2B marketplace.
WordPress plugins are used to enhance your website’s capability by adding features that aren’t available in the standard version. From analytics to SEO to content tools, WordPress plugins will help you reach any conclusion you seek.
If you want your website to perform well in terms of speed, responsiveness, and appearance, these plugins are the ultimate solution you should rely on. Here are the eight best WordPress plugins you should use as a B2B tech marketer.
In order to determine whether your site is performing up to the mark, you have to go through the accurate reports. I’m pretty sure you are aware of Google Analytics, and how you can view your traffic, user behavior, bounce rate and even your source of traffic.
Well, in order to use Google Analytics on your WordPress panel, you have to integrate MonsterInsights. This plugin lets you use Google Analytics and provide you with the data you seek. You are also free setup and track everything you wish to according to your requirements.
MailChimp for WordPress
If you are looking for a way to launch an email marketing campaign for your online B2B marketplace, then MailChimp is the ideal plugin. This tool is utilized to increase email subscribers.
You can customize and create an engaging signup page from where you can generate leads. Once you have the data, you can create a newsletter or email and forward it to all subscribed users.
Other than that, MailChimp can also be used to set up a chat feature on your site. That means interaction becomes more natural than ever.
Yoast SEO Plugin (SEO)
SEO is a crucial aspect of digital marketing. If you want your web pages to appear in the top search results, you have to optimized your content and website by making them SEO and keyword friendly. SEO is one of the leading techniques to generate organic traffic.
On the other hand, Yoast SEO is one of the most essential plugins to install on your site. This tremendous tool helps you optimize all the content on your site. In addition, it also analyzes your content and provides you with an SEO score and tips to make your content better.
It also provides a readability score so that you can understand the quality of your content. If you have Yoast SEO installed, you can also customize the Meta Title and Meta Description of the page for higher chances of getting ranked.
Jetpack is known as an all-in-one WordPress Plugin. This plugin has many features that help in improving the quality of content on your site and has many mobile themes for you to use. Jetpack allows you to choose whichever feature you’d like to enable on your domain.
You can select all, or shortlist the ones you really need. A few of these features include automated social media sharing, site analytics and statistics, and various other SEO tools to help you enhance your website’s credibility on the Internet.
OptinMonster is a great lead generation tool that you can use with WordPress. It has the power to transform all your users into potential leads and enhance your rate of conversion.
With the help of this plugin, you can produce customized email subscription forms and place them on your site smartly. In addition, you can also introduce various other promotional content on your site through sidebars, popups and even use triggers like exit-intent to show them to your viewers.
The exit-intent feature is the flagship option that this plugin has to offer. With the help of this tool, you can capture many leads at the last moment as whenever a visitor shows any sign of leaving they’ll be shown an engaging popup. It’s your choice what you add in the popup.
Social media sharing has become a pretty common trend in the modern B2B environment. Social networks are basically another source of traffic which can boost your page views if done in the right way.
If you know that the content you produce and publish is worthy of being shared on social networks, then shared counts is the plugin to install.
Once you have it on your domain, you can add a share button with logos of various social platforms above or below the content. If you can even use the code to add it in between the content.
WP Mail SMTP
Email marketing is a crucial technique to boost quality lead generation. Therefore, a low email deliverability rate can hurt you pretty bad. However, if you have WP Mail SMTF, you’ve got nothing to worry about.
The fundamental purpose behind this free WordPress plugin is to fix your wp_mail() PHP function. There is always a risk that your network isn’t configured correctly. However, this plugin will reconfigure your ma_mail() function to enhance your deliverability rate.
Broken Link Checker
The name says it all! The Broken Link Checker Plugin basically monitors your website and informs you about missing images and broken links.
Once it finds one of these errors, it’ll immediately notify you so that you can fix it.
In addition, it also prevents broken links from being noticed by Google crawlers as it displays them differently. – A great plugin to save you from negative SEO ranking!
WordPress is an open-source platform that you can use to create your very own website. In addition, the underlying reason behind its high popularity is that you barely require any investment while working with WordPress.
This content management system also offers most of its plugins for free. As a B2C or B2B tech marketer, you have to know which plugins to integrate on your website to boost your traffic.
The ones listed above are some of the best WordPress plugins that you can use. Though there are many more that are liable to be added into this list, you should work on these to experience rapid growth in both your traffic and lead generation.