Web Design And Usability Principles

5 Web Design And Usability Principles: Guide To Web Navigation

Well-designed navigation system represents the success of your website. Website navigation is the key element that should be paid concentration to attract and gain visitors. If a website has a difficult navigation structure, chances are that visitors will leave your site, and they will browse somewhere else.

So in order to benefit your business website, you need to pay clear attention to the navigation system. In this article, we’re going to discuss some principles that can improve the navigation system of your site making it friendly and increase the conversion rate on your site.

Navigation Placement Should be Consistent

Placing the navigation bar at the same location will make it easy for the visitors to find whenever they visit your site. Keeping it a fixed location will let people access it instantly. Web users get impatient if they don’t find what they’re looking for instantly.

They won’t hang around the website. Place the navigation where the users can find it easily or where they expect it to be. This is not something that should be changed more often, so keep it in one place.

Call to Action (CTA)

When a user visits your site, he expects some guidance on how to browse through the website. Whether you have a business website or an e-commerce website your website must have called to action buttons to urge the visitors to take some action.

CTA buttons like “click here” or “Buy now” will attract the visitor’s eye. There’s no way to decide which one to choose, you can select some buttons and add them to your website. In addition, you can do testing to see which one works best for you. Just make sure the words you use are actionable.

Simplify your Navigation

Your navigation should be simple to use and free of all the clutter. A navigation bar is a place where the user comes first in search of anything. This bar contains everything that a user might be looking for. It’s always a good idea to place everything simply to provide a favorable experience the users.

Concentrate on the Content

Posting relevant and valuable content to the visitor is the key to a great website. Create content that provides the best value to the readers out there. Entice them to revisit your site again when you post fresh content.

A website that lacks content will lose its credibility and it won’t be able to describe the business well. The visitors coming to your website should know what’s in it for them if they visit your website.

Design for the audience

A website is aimed to be designed for the audience. The layout, visual elements, fonts, the logo should be designed in a way which the audience can find appealing. While designing a website don’t forget to add plenty of white space in your web design. Make the online presence appealing and attracting to the audience’s eye and ensure that your navigation is simple and handy.

In conclusion

While planning a web design or navigation pattern you need to keep the above-mentioned tips in mind. Don’t ever neglect navigation as it is the basis of your website visibility. A good navigation will drive visitors to your website and help gain conversion. Keep these principles in mind to achieve an effective website.

Author Bio

George Nelson is a passionate blogger, enthusiast, and an athlete.  George is a passionate writer and has been writing since he was 15. He has been employed by a renowned Web design company in Singapore. In his spare time, he likes to play chess.