types of seo

Beginners Guide: How Many Types of SEO

Search Engine Optimization (SEO) is the process to affect the visibility of a website or a webpage in organic or unpaid search results of a search engine.

Basically, there are four main types of Search Engine Optimization(SEO) which are aimed to boost content rating and visibility in search results. 

These are white-hat SEO, grey-hat SEO, black-hat SEO, and blue-hat SEO.
What differentiates these SEO techniques is the time it takes to show its results, cost, risks, and value. This article elaborates the four main types of SEO to give readers a better understanding of these concepts.

White Hat SEO

The SEO techniques which are according to the guidelines provided by Google webmaster are considered white-hate SEO. This includes writing relevant content that is helpful for the reader and promoting this content social media to have great exposure. Usually, this technique is time-consuming and cost more to produce results. 

The risk factor in white-hat SEO is negligible because the whole process is according to the guiding principle. Moreover, this technique gives the best value over time and these are less likely to get affected due to the upcoming algorithm changes. 
The white-hat SEO recommended by all popular and reliable SEO and content marketing companies including Search Engine Journal, Moz, Search Engine Land, Search Engine Watch, SEMRush, the SEM Post, Search Engine Roundtable, Stone Temple and GSQI.

Black Hat SEO

Black hat SEO is all about shortcuts. It lets you achieve your results sooner and without spending much. The black hat SEO techniques are against the guidelines provided by Google. Many black hat SEO tactics are labeled in the guidelines as the things you should not do. 

Your content or website, black hat SEO techniques is most likely to be banned from search results or demoted in Google’s updated rankings. The black hat SEO tactics include keyword stuffing, paid links, plagiarism, clocking and content shorter than 300 words per post or page.

Grey Hat SEO

The grey hat SEO ranks somewhere between white hat and black-hat. These are the techniques that are not labeled as deceptive by the GoogleWebmaster Guidelines such as producing content to attract visitors and encouraging them to click on a link leading them to another website. 

You must be vigilant while using grey hat SEO techniques because these are not totally safe and may affect your rankings negatively. According to Google, the webmasters who remain stick to the basic principles will enjoy better user experience, than those who try to find and exploit loopholes in the guidelines.

Blue Hat SEO

Many SEO are only familiar with three types of SEO techniques i.e., white, grey and black hat SEO. The blue hat SEO is something new for them. Basically, it consists of advanced online marketing and SEO techniques that cover both white hat and black hat SEO. The black hatters use their marketing practices and search engine understanding to twist search, results.

Hope you would have found this article helpful in learning the different techniques of SEO. Keep visiting us to know more about Search Engine Optimization.

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