Optimizing your customers’ sign-up experience will help you maximize conversions and retention rates. If you’re not hitting targets, then maybe it’s time to give your sign-up process a freshen up or maybe even a complete overhaul. This article identifies some of the best ways to optimize your customer sign-up experience.
Use An Identity Verification Service
One way that you can optimize your customers’ sign-up experience is by using an identity verification service like Cognito HQ. Their identify verification service allows you to verify a customer’s identification in real-time making the sign-up process quicker and easier which will ultimately increase conversions. There will be an initial cost to set it up but after that, you will save time and money because you won’t be processing the ID checks manually.
Remove Unnecessary Obstacles
Another way you can improve the sign-up experience is by removing any unnecessary obstacles. Don’t overcomplicate the sign-up process. The less time it takes to complete the better. For instance, don’t ask unnecessary questions, only gather the information you absolutely need. Not only does this decrease form abandonment but it will also help you to comply with current GDPR regulations. Don’t be too text-heavy either. Keep your text short and concise but still ensure that you provide all the information that your customer will want to know before signing up.
Provide A Clear Indication Of Progress
Studies show that customers are much more likely to see a sign-up process through to the end if there is a clear indication of progress. This is often displayed using parallax images or even just small dots at the bottom of the screen – it doesn’t need to be anything too fancy. By showing your customers how far along they are in the process and how many steps they have left encourages them to complete the process which significantly reduces form abandonment.
Offer An Incentive
One of the most popular ways to attract more sign-ups is to offer some kind of incentive – everyone loves a freebie, right? Just make sure the incentive is something of value to the user to ensure they take you up on it. For example, if you are an online bingo site you might offer some sort of bonus reward which could be cash to use on the site.
Provide Helpful Tutorial Videos
You can also optimize your customer sign up the experience by sharing helpful tutorial videos that show them how to use your website and its features. Make sure the tutorials are straight to the point and use a language that your customers will understand – so no jargon. Using a mixture of different media formats is a great way to engage your customers so adding some tutorial videos to your website will help mix that up.
Hopefully, the five methods we have suggested will help you optimize your customer sign-up experience. Not only will this be a huge benefit to your customers but it should also have a positive impact on your bottom line.