When it comes to SEO, the on-page SEO techniques are of great importance for getting more search engine traffic. For the beginners, we have compiled here some of the most practical strategies for on-page search engine optimization. It is a simple checklist that helps you make sure your content is and your website is optimized in an efficient and accurate way.
Use User-Friendly URLs
According to the guidelines provided by Google, the first 3 to 5 words in a URL are more important. Short and wisely designed URLs can play a significant role in your website ranking. So, make sure you make your URLs short, user-friendly and keyword related.
Place Keyword in Title
Your title tag is the most important part of on-page SEO technique. Make sure your title contains the keyword and the keyword is placed at somewhere on the start of the title. Having title tag in beginning enhance the weightage of your content with search engines.
Add Modifiers to Title
The modifiers can make your title more attractive and target oriented. For example, using modifiers like “best”, “top”, “guide”, “review” and “2018” can help you get high ranks and more searches for your keyword.
Add Headline Tag
The H1 or headline tag is another most important on-page SEO component. Many Content Management Systems like WordPress automatically add headline tag to your content if it is not provided by the website. If you have set your website to automatically produce H1 tag, it is great.
However, some themes modify this setting and do not allow CMS to add H1 tag. Check your website code to ensure your blog post title contains headline tag. Also, make sure you have one headline tag on a page and that tag contains your focus keyword.
Use Media to Increase Attraction & Attention
The text is the most important part of the post and this is undeniable. However, balancing your content with attractive images, videos, diagrams, and chart can increase the time visitors spend on your site.
It may reduce the bounce rate. Google has been paying more attention to user-interaction and if you succeeded in engaging your visitors you can get your goals.
Use H2 Tags in Subheadings
Even though this rule cannot make or break your on-page SEO techniques but it can create a difference. Use H2 tags in your subheadings and include the target keyword in at least one subheading.
Place Keyword in first paragraph
After title and subheading, your target keyword must appear in the first paragraph or starting 100 to 150 words. It is recommended to place the keyword in initial lines rather than towards the ending of the paragraph.
Some people start their posts with a lengthy introductory paragraph without using their keyword. Adding your keyword to first 100 words allow enables Google to understand what your page is about.
Make Your Website Responsive
Is your website mobile friendly? If not, make it a mobile-friendly site as soon as possible. In 2015, Google started penalizing websites that were not mobile-friendly. So, if you do not want your site to be tracked by Google, make sure you make it friendly for mobile phones.
It would also help you get more traffic. If you are going to make your site mobile friendly, we recommend using responsive design. It gives you your great experience and is preferred by Google.
Outbound links are great to get more traffic. Getting links from related pages helps Google understand what your page is about. It also tells Google that you are offering quality content and your site is a hub of quality information.
Not using outbound links can be the biggest mistake of an SEO. Also, make sure the website you link out is an authority site because it reflects on you.
Use Internal Links
Make sure to use almost 2 to 3 internal links in your post. Wikipedia is a great example of internal linking. Each post of the website contains hyperlinks that open a different post published on the same website. Add links of relevant 2 to 5 previous posts whenever you publish a new post.
Website Performance & Speed Matters a Lot
Page loading speed plays an important role in ranking. It is also verified by Google that page speed is an SEO ranking signal. You can increase the speed of your website by compressing images, using a Content Delivery Network (CDN) and switching to faster hosting.
If your website takes more than 4 seconds to load, your visitors would not re-visit you. You can check your website loading speed by using GTMetrix.com.
Use LSI Keywords
LSI keywords are synonyms that are used by Google to determine the relevancy and quality of a page. Use synonym keywords in every post. To make sure you use LSI keywords, search for your target keyword in Google and see related searches keywords at the bottom of the search results.
Hope this article would be helpful in learning on-page SEO techniques. Keep visiting us for more guides on SEO.