The reason that those people often fail is that they have no basic skills for logo design. If they’ve known some basic tips and mistakes, they would have made a better logo.
Part 1 – 5 Common Mistakes for Logo Designs
In this part, we’ve collected the mistakes that beginner logo designers often make. Read these mistakes, you’ll know what to avoid on your logo design.
Wrong Color Scheme, or Too Many Colors
Applying wrong color scheme or using too many colors in logo design is a serious problem, which will ruin a good logo craft.
Red can’t go green. Green won’t look good in purple. Yellow and red don’t get along. Green and pink feel troublesome.
Improper Font / Typeface
You may not pay much attention to how to choose the right logo fonts, and logo fonts matter way much than you can imagine. Different font suits different design styles.
Logo for video games or other entertainment, 3D fonts or bloody art fonts will be perfect. However, these fonts may ruin a logo design for a law company or health care business.
Follow Current Trendy Design
In graphics design world, we have different trends in different time. Sometimes, mainstream designers think high saturation colors are better. While within a decade ago, they think black & gold are luxuries and the main trend.
What’s the issue when you follow design trend and make your logo? – Logo needs to be timeless, so your logo will turn out to be outdated eventually when you’ve chosen a trendy logo design.
A good logo design should break the curse of fashion and trend.
Designing a Logo without Knowing Your Clients
Too many people design a logo they love, but clients feel strange seeing the logo. Logo is the branding symbol for your company, and an effective logo will resonate with its clients.
Using too much graphics or making your logo wordy is never a smart choice. Often, an audience or a viewer only has seconds for a logo. If you put too much information into the logo design, your logo will make audiences overwhelmed. That’s the very reason that the Nike logo, Adidas logo, and Apple logo are all using simple logo designs.
Besides above 5 logo design mistakes, we list 5 basic tips that help to design a cool logo.
Part 2 – 5 Tips to Design a Cool Logo
In order to work out an effective logo, some tips could help you achieve it.
Design in Black & White
Many new designers will copy a good design idea with shapes and colors, and that can bring troubles. We suggest you design step by step. First, the shapes and fonts. Second, add colors to it. That’s the process for children drawing.
There is a wisdom behind the standard drawing steps – With no color, you can easily find out if the shapes and fonts get along.
Borrow Ideas from Similar Famous Logos
It’s never a waste of time to learn logo design patterns and color schemes before you design a logo. Google keywords of your business, and find out the logos for top companies in your field. Try to find out what’s common for your business, and use some of them in your logo design. It will connect audiences better.
Simple Design and Color
Instead of putting too much in design, go simple design and delete unnecessary things. When you color your logo design, it’s suggested to use less than 3 colors. Or, your logo may feel out of control.
Send Your Design to Audiences
If you can contact your clients, then it’s safe to send your new logo to them and ask for their opinions. If a large group of them have no idea of what your new logo represents and expresses, then ditch the new logo design and design a new one.
Take Advantage of Free Logo Maker
If you lack ideas for logo creation, then a free logo maker can be useful. It presets 10,000+ logo ideas for search. And if you don’t want to design from scratch, these logo ideas can be your logo templates, and the rest works can be finished within seconds.
Part 3 – Last Words
Logo design is not easy, and it requires a lot of skills. Beginning logo design is never easy, but these tips will ensure you are on the right path to a successful logo design. Feel free to contact us with your opinions.