Creating a logo is effortless, while, to create a brilliant logo is not such so accessible. Every detail needs to be comprehensive consider and worked on.
The logo is the first impression that the audience learns from a company, a website or a brand. Thus, each color, shape, and typography applied to the logo must be appropriate combine to reflect the performance of the company best.
Also clearly identify a product, a service, an activity. It’s not just a beautiful creation! It is a strategic communication tool, an immediately identifiable visual, capable of inspiring emotions and influencing customers’ attitude towards a product.
In this post, we are going to share some simple but essential criteria that invariably remain the basis of the creation of an effective logotype.
Here are 9 Tips for Creating a Feasible Logo:
One task of a logo is that makes everyone to remember! It must, therefore, contain something catchy without being graphically complicated. Experience shows that simplicity is always an excellent choice. The simpler a logo is, the more recognizable it is. Unnecessary artifices such as gradient effects, shadows, whimsical (typo) graphics and frills of all kinds are therefore to be avoided.
To be easy to remember, simplicity remains sure deal. The sooner a logo is readable (i.e., understood) and visible from near and far, the more it remains anchored in the memory of consumers. A complicated and too original logo can hinder reading and identification. Take the test quickly and now think of some logos.
The first ones that come to your mind are they not the simplest? But make no mistake; simplicity is not equal to ordinary because it requires a vast effort of synthesis in the graphic design.
2. Use the Right Colors
So here is a golden rule: Do not use more than three colors. To this, we will add to choose a more dominant color than the others. The integration of hues is also very important because some colors do not fit. In addition to being complementary, these colors must have a meaning (they all have) vis-à-vis your brand and your products, which will affect the message and emotion that you want to pass.
Depending on the fields and industries, some colors are also inseparable from the logo. For example, in the field of ecology, vegetable colors primarily define the graphic codes of this sector. Finally, a good logo must be able to adapt to in the black and white background. You will indeed use your logo on invoices, quotes, vouchers of all kinds … When printing, the use of black and white will be very useful and more economical.
3． Choosing the Right Shape
While it is important to choose the color of a logo, the same goes for the shape. It should not be that your brand image suffers from a double meaning that can generate some negative reflection.
In terms of consistency and aesthetics, it is recommended not to exceed two fonts and choose custom typography. To organize well logo typography that will make the logo even more recognizable. As a reminder, simplicity is always a good choice; the logotype should not be too complicated to decipher.
5. To Aim to be Timelessness
A good logo is not temporary. On the contrary, it must be able to last without becoming obsolete – just like your business. Is not this your ultimate goal? Choosing a logo in the light of time blindly following the effects of fashion or trends of the moment does not prove to be a winning strategy. Conversely, a relatively neutral styling(but new!) Will allow you to go through the ages and evolve without making (huge) changes.
If you try to follow the conventions of your sector and the habits of your customers (which supposes a comprehensive knowledge of your target audience), you can then be inspired by a font, a color or pictograms/acronyms that will go through the times while always being adapted to your market.
6. Be Functional and Versatile
Or be able to maintain its integrity, efficiency, and readability, without loss of quality, whether it is represented in various media, on printed materials, online promotion material, large or small.
Your logo will most likely be used in media, such as web, prints, brochures, flyers, business cards, textiles, and posters. All these supports have different scales and therefore your logo as well. In practice, it is advisable to design a logo with vector drawing software rather than a bitmap to keep the same quality of resolution in all circumstances.
Ideally, a good logo should be versatile and available in color (s), in black and white, with and without a baseline, in horizontal and/or vertical format.
7. Communicate Positive Meaning
A good logo must embody what you represent to facilitate associations with your product or service. Your logo is better to perform the activity and represent it fairly and adequately. Before any graphic design work, it is essential to define the “team” spirit so that the logo can effectively convey the values of society, for example, trust, admiration, loyalty.
8. Being Unique
In the forest of logos, yours should not be confused with others. Well-designed shapes, specific colors, personalized typography and carefully studied baseline will make your original logo recognizable at first glance. It is better to avoid logos too ordinary because even if at the moment, it can be effective, such a logo can be tiresome in the long run.
Prefer a visual that surprises! Of course, if the name of the firm is easy to memorize for the consumer, it is sometimes as striking as the logo simply takes that name.
9. Get Inspiration from Online Logo Template Resource and Logo Makers.
Browse the web looking for good ideas is great. To find the concept you need is to always go back to what is behind your project, and draw on a baseline idea.
You can find your logo designing inspiration and even design ones from this online application—DesignEvo Logo maker. This tool has prebuilt over 10,000 logo templates for you find your logo idea. Also, you can design your own logo with 1,000,000 icons, hundreds of fonts and shapes. Well, it will save your time to make a logo, but still, you should keep in mind these tips while designing the logo.
That’s all. If you have any useful tips, please feel to comment and share.