A logo is a crucial part of the branding strategy as it helps in establishing the company’s reputation in the market and the niche industry. The importance of logo designing has doubled with an increase in the rapid digitization of business and marketing strategies.
Where online business platforms have eased the process of reaching the targeted audience and potential customers, it has also elevated the competition.
Effective marketing strategy is one of the most crucial factors that impact the purchase decisions of the targeted audience and potential customers. Whether you run a small/medium-sized business or own a huge organization, you need an emblematic representation for your venture.
The chief role of any marketing strategy is to create a brand’s identity. What better way to create an instantly recognizable brand’s identity than a logo.
The marketing and branding factors rely on high-quality logo design to communicate the business message and the values of the company to its customers. A logo is not just a visual brand ambassador; it contributes to presenting the true identity of the brand.
A well-designed logo guarantees success in the market and the industry whereas a poor logo design can have equally adverse effects. A logo is probably the only consistent part of your brand which can’t be copied. Being the core element of your branding, a logo is the brand differentiator which determines the success and the reputation of your company.
Tools for logo designing for small businesses:
When it comes to developing a brand’s reputation and identity, logo design plays a pivotal role in that. Every graphic element of your logo design should demonstrate the values and attributes of your business organization or brand.
In this highly-digitized era, where establishing a business is all about proper marketing of products and promotion of the brand; the logo is regarded as the trust-builder.
To counter their competitor’s marketing strategies and product branding, companies and brands consider logo as the most powerful marketing tool.
Where huge business organizations have the budget to invest thousands in logo designing, small and medium-sized business organizations are not that fortunate when it comes to hiring a professional designer.
To their relief, getting a professional-looking logo no longer requires the services of an expert and experienced designer.
Although it is usually suggested to hire a professional with limited resources and budget small business mostly go for the DIY route. Hundreds of online free logo maker tools to create own logos, equipped with features to design and create professional-looking logos in just a few minutes.
The best part about these online tools—you don’t need any prior design experience to use them! Here are some of the best and free logo maker and generators that every small business owner can use:
With millions of stock images, vectors and illustrations, Canva allow you to design high-quality logos through simple drag and drop feature. Whether you want to design presentations or need logo design layouts, this tools is the one-stop platform for all your designing requirements and needs.
This easy-to-learn and simple-to-use tool offer you advanced editing options and filters to enhance your design layout and style. This tool has a huge design element archive offering you thousands of shapes and icons to choose from. Canva has a wide-ranging selection of various fonts to fit your design needs and preferences.
The online editing tools enable the users to customize the graphic elements and to tweak the textual part of the design layout. Most of the features of this tool are free to use. This tool allows the users to browse through numerous templates and design types and styles making it one of the most preferred online and free log designing tool.
Commonly known as the website building tools, Squarespace recently introduced its logo designing tool as well. With simple drag and drop options, this logo creation tools offers easy-to-use designing features. All you have to do is to enter your company’s name, tagline and choose the icons.
Squarespace is perfect a designing tool if you want to create simple and minimalistic logos. The low-resolution logo is free to download while the download of a watermarked and high-resolution logo comes with a subscription charge.
Design Iconic is one of the main & top of the AI-powered tools and applications list Which offers you to create your own logos for free by online logo maker tool. Design Iconic has a vast range of unconventional features that include patterns, images, icons, and a broad color palette. Design iconic is not just a logo maker tool but also helps you design outstanding logos with their expert guidance and advice for making perfect logo design layouts.
Logaster is an all-purpose online design service providers, helping you with creating logos, brand’s identity, and branded items. Logaster allows its users to create logo designs within a few minutes and that too at minimum costs.
With advantages like simple-to-use, minimal costs, customization and editing tools, and high-quality fonts and icons, Logaster is the simplest yet fastest way to create a brand’s identity. You can get the high-resolution and full-size logo design at a low cost whereas the small-size and low-resolution design is free for download.
Shopify is equipped with easy-to-use and simple-to-understand tools and features which require no technical expertise. Using the wide-ranging template archive, you can easily create an eye-catching logo within a few minutes.
Start by typing in your brand’s name and the tools will present you with numerous ready-to-use logo design option to choose from. This tool has several DIY designing tools and features to assist in creating a brand’s identity. If DIY is not your forte, this tool also provides such users with custom solutions.
Including numerous templates like T-shirt designs, flyers, print services, and social headers, Designmantic is your ultimate business marketing tool. ‘
Providing you with numerous texts, icons, fonts, shapes, and a wide-ranging color palette, you can design an outstanding logo in a matter of a few minutes. The customization tool of Ucraft allows you to make a one-of-kind logo which can be used on every marketing platform, be it online or offline.
Just in few steps, you can acquire a high-quality logo design in PNG format. Whether you are a professional or a newbie, Ucraft is the perfect tool for designing professional logos and requires no technical skills and proficiencies.
This all-in-one designing solution is the ideal tool for businesses who want to use their logos on each type of marketing material and platform. Providing you with hundreds of ready-to-use and premade logo designs, this tools allows its users to customize and to download the design layout.
Having an extensive template library, this tools provides with numerous options to personalize your logo design. With its remarkable editing tool, you can access different effects and filters to enhance your logo design.
Whether you want to design a traditional or a non-traditional logo, you can make one using the large stock logo inventory of this tool. With lowest subscription charge you can acquire the high-resolution vector file of your logo design.