Coming to think of it smartphones have transformed into a necessity from merely being an accessory that was often used by the privileged ones. We have become dependent on gadgets and that can be further proven by the statistics on how an average person spends around 6 hours from their day on their phones. The fascinating thing about smartphones is that the gadget offers assistance to people of all age groups and that diversity has influenced technology to become a massive part of our lives. It is only safe to assume that the digital era mainly consists of smartphones and their extensive usage.
However, success for an application solely depends on the audience you target and their requirements. Whether you are offering solutions that interest them or satisfy their needs, will be the developing factor of success for your application.
There are several other applications that have managed to have an extensive targeted audience such as;
Facebook has managed to become one of the most widely used social media applications around the globe. There is a massive following that uses Facebook on a daily basis, more than 2 billion users in total. Users vary, ranging from all different age groups to ethnicities and religions. And that has allowed them to unite under one platform.
One of the leading factors for Facebook is that most people choose to utilize this platform in form of an application rather than as a site. And that is due to its accessibility and functionalities that cannot be availed through the site version. The platform has integrated games that are effective in grasping onto the user’s attention, especially those from a younger age group.
Another reason that makes Facebook special is that it allows users to connect easily. Even if your loved one is thousands of kilometers away from you, you can still catch up with them through chat options, video calls, and audio calls. Not just that, one of the features within the platform allows users to share activities from their daily life, they can share pictures and content at will.
WhatsApp is another one of the leading applications that have evolved the way we communicate with one another. This was one of the very first mobile applications that brought in the concept of free online communication that enabled users to connect through calls and video calls. WhatsApp has gone through several up-gradation processes, allowing its users to trust the platform with their delicate data. And the best part about this application is that it has been encrypted, meaning, no third party can access the account unless the user does it themselves.
The applications offer features that can be used by people of all age groups. WhatsApp allows file sharing, whether it is in the form of pdf or media, users face no issues transferring files from one person to another. Students have often been witnessed taking interest in this application, especially since they had been given the option to message freely without getting charged.
Instragram is widely known for its community-based assistance. For example, artists have the opportunity to connect with likeminded people and create a fan base to share their works with. Another main feature of this application is that it mostly runs on video or image-based posting, which is a unique concept. Not only does Instagram allow creative methods to connect people but it also provides an effective platform to gain entertainment.
Users have the option to create and format video content along with posting pictures with filters that change appearance and voice. It is an interesting method to retain the user’s attention and engage them with features and functionalities that are fun and unique. As far as the user base is concerned, Instagram can be and is being used by people of all ages. As someone, who has been a frequent user of Instagram, I witnessed aged writers publish their work online along with young kids sharing the content of them playing video games to teenagers posting fashion related video content.
You can basically surf the platform and gain information regarding all areas of life, whether its art-related, educational or something coming from a serious context.
These applications have made a massive boom in app stores and in our lives. Allowing people of all ages to gain exceptional experiences and think out of the box.