WordPress Plugins Essential

Top 5 WordPress Plugins Which are Essential for Marketing

There are thousands of WordPress plugins rightly accessible on the internet. Every plugin has its own perks and these are used to enhance the capability of a website. New features can be added to the website which is not available in the standard version.

These plugins help in SEO, analytics, and content as well. If you want to revamp your website and improve its speed, responsiveness, and appearance, the WordPress plugins are the ultimate solution. In this article, we have discussed the top 5 WordPress plugins which are essential for marketing.

Yoast SEO Plugin

Search engine optimization (SEO) is a crucial part of digital marketing. While many marketers think that SEO has lost its charm, many are still of the view that it is very important for search engine results and website ranking.

If you want to make your website appear on the top of the search engine result page, you need to optimize your website and content by making it SEO and keyword friendly. SEO is also important to generate organic traffic.

The Yoast SEO plugin is one of the most essential WordPress plugins to install on a website. This tool helps you optimize all the content available on your website.

It lets you analyze your content and helps you make it SEO and keyword friendly. It provides guidance to make your content better and provides SEO scores.

This WordPress plugin also lets you analyze the quality of your content. It provides readability scores to help you know how readers would find your content. The Yoast plugin also lets you insert Meta Descriptions and Meta Title to you post. It increases the probabilities of your page getting high ranks.


Email marketing is of crucial importance in this digital age. If you want to roll out an email marketing campaign for your online B2B marketplace, you need MailChimp WordPress plugin. This plugin is used to enhance subscribers for the email.

The MailChimp plugin facilitates marketer in developing and customizing an attractive and engaging sign-up page. It does not help you get more email subscribers but also let you generate leads.

Once you get essential data from subscribers, you can design a newsletter or email and send it to all subscribed users. In addition to make email marketing convenient, MailChimp can also be used to add a chat feature to a website.

This chat feature lets you communicate with your current and potential customers and lets you make interaction more natural as compared to emails.


To analyze the performance of your website, you must have accurate reports regarding the speed, responsiveness and many other factors of the website. You might be familiar with Google Analytics which allows viewing website traffic, the source of traffic, bounce rate and user behavior.

To use Google Analytics, the user have to integrate the MonsterInsight plugin to the WordPress panel. This WordPress plugin lets you use Google Analytics and provides accurate reports regarding website performance.


The next on our list of top 5 WordPress plugins is OptinMonster. It is a great plugin to generate leads. The WordPress plugin is potential enough to convert all your visitors to the potential leads. It can also enhance the conversion rate providing you with more customers.

The OptinMonster is another plugin on this list that lets you create customized forms for an email subscription. It helps you create and place these forms on your website in a smart way.

The OptinMonster WordPress plugin also lets you introduce promotional content on your website. You can use sidebars, pop-ups and many other tools like exit-intent to display promotional content on your site. The exit-intent is one of the most important features offered by OptinMonster.

This helps you generate many leads at the last moment. As a visitor shows any sign of leaving your website, the exit-intent tool show an engaging popup to the visitor. It is your choice what you want to show in that popup.

Shared Counts Plugin

Social media plays the most significant role in digital marketing. The platforms like Facebook, Instagram and Snapchat have been enabling marketers to achieve their goals.

ocial media sharing has turned out to be the most common trends in the online B2B marketplace. The more shares you receive for your post, the more likely you are to generate more leads.

ocial media networks are also a source of traffic and increase your page views if used appropriately. If you want your website content to be shared on social media platforms, then you need a Shared Counts plugin.

This WordPress plugin lets you add a share button with logos of different social networks below your content. You can also add this button in between your content or where you find it more appropriate.

The listed above are some of the finest and most essential WordPress plugins that every marketer needs to use at the moment. Hope you would find them helpful in increasing traffic and generating leads.

Leave a Reply

Your email address will not be published. Required fields are marked *