When you own a business that has an online presence, it can be challenging to get leads especially if you’re in a highly competitive market. The process of enticing potential customers from being onlookers to patrons may be difficult to inexperienced business owners.
To put simply, let’s imagine you have a lemonade stand. Your lemonade stand must have an attractive banner, you must set an attractive price point, and you must beat the rest of the lemonade stands in your alley. The process of getting the customers to buy from your stand is what customer success is all about.
So, how do you exactly get users to sign up, buy a product, or perform your preferred call=to-action? According to UserIQ, there are several strategies you can employ in your business.
Enjoy Better Customer Success with These Helpful Strategies
Understand Your Target Audience
Have you heard of the phrase, “If you fail to plan, you plan to fail”? A large chunk of your customer success strategy lies in your preparation. You must know specifically who is your target audience in order to improve your chances of succeeding in your online strategy.
Picking a target audience may seem complicated at the beginning, but one of the most important things to do is to have an audience persona. An audience persona will help you break down the needs and wants of your potential clients. By putting a name, age, social status, likes or dislikes towards your audience, you can also be specific with your other marketing strategies.
Make use of Content Marketing
After researching your target audience, the next step is content creation. You start to build a following when your company provides value to people. Value doesn’t always have to be paid at the beginning–you need a platform where you can share free information such as through a blog, podcast, social media or video.
You can choose a single platform, but it most effective when you incorporate multiple platforms to share your content. Once this is done, more people will recognize your business as an avenue for providing value. This will increase the likelihood of getting potential customers.
Testimonials are Powerful
Providing value also means that you’re placing your business as the “go-to” for your customer’s specific needs. As a first-time customer, did you remember how you were encouraged to purchase a product or a service? Perhaps one of them that you can recall is through actual testimonials. Testimonials are a great way to improve your business’ social proof. Social proof is defined as the perceived authority or popularity of a business based on how potential leads see testimonials, comments, likes, shares, or other forms of online interaction.
Have a Personalized Website Experience
Last but not least, it is essential to make the user’s website experience personalized for their needs. To understand this better, take a look at Amazon’s example. They have algorithms to help improve the shopper’s experience, such as providing product suggestions based on recent purchases, or a section where customers can compare similar products.
Other examples of personalized website experience include chat bots that can be a form of 24/7 customer service. Some companies also make use of personalized emails through the use of an email subscription service. People are more likely to interact, open emails, find more products or inquire about your services when they sense that your business offers are catered to their needs.
The heart of any business is the ability to reel in potential customers and keep them satisfied. By utilizing these strategies, you can start seeing results in your marketing efforts.