Technology has completely changed how marketing works. Nowadays, it’s all about finding the best ways to promote your business digitally and following the latest trends.
Word of mouth has always been the perfect marketing channel and it looks like it has taken a new form. In the digital era, online reviews have replaced word of mouth and they might be exactly what your business needs.
Still not convinced? Here’s why online reviews are becoming more important for business in 2020.
Builds Social Proof
The internet serves many purposes and using it to search for products and services is one of them. In fact, the web is the first place most of us turn to when looking for a business we can turn to. Therefore, if you’re running a business, all you have to do is get online and customers will find you. However, it takes social proof to make them choose you over your competitors.
Nothing builds social proof better than online reviews. Whether these things are coming from a satisfied customer or an industry expert, they’re guaranteed to make customers trust your business more. Positive online reviews will eventually also reach those who don’t do that much online research and help your reputation grow.
Search engines are constantly becoming smarter. The latest Google algorithm was released in January and keeping up the pace with it is a must for every business out there. One type of content Google and other search engines now love are microformats. This is exactly the form online reviews take and getting just a few of these could give your SEO a boost.
Besides the format, online reviews can impact your SEO effort even more. Just think about it – when reviewing your business, users will probably use the same keywords you optimize for. This means you’ll have even more content with your keywords out there. Google reviews also help you improve your ranking and getting more of them is always a good idea.
Delivers Expert Opinion
The amount of information available on the internet has completely changed the way people shop. They know that there’s so much out there they don’t do, which is they now do more research than ever before. Instead of relying solely on customer reviews, they also seek expert opinion before spending their hard-earned money.
The good news is that getting experts to review your business isn’t tough. As long as you connect with them, they’ll be happy to give you their opinion of your business and share it with consumers. You can also look for websites that specialize in expert reviews and connect with them as well. Just look at these expert casino reviews and you’ll see what kind of effect they had on iGaming operators and their online reputation.
Builds Killer Relationships With Customers
Every entrepreneur knows how important it is to connect with your customers. Nowadays, we have tech that can help us do this. For example, if you’re on social media, that’s where you can communicate with customers both through comments and DMs. Also, you can use an email automation system and send personalized mail to your customers. However, nothing seems to help build strong relationships with customers like online reviews.
Following the suggestions users make in their reviews shows that you care about what they have to say. Also, you can respond to every review you get and engage in even more conversations with your customers. Another thing this helps you with is build your online reputation. When people online see that you respond to the feedback your business gets, they’ll know you hide nothing from your customers.
Lets Consumers Do Your Marketing for You
Nowadays, there are so many ways to promote your brand. This is especially the case with digital marketing and promoting your business on the web. You can even design your own app and use it to send daily updates to your customers. The problem is, these marketing channels can be expensive and not all businesses have huge marketing budgets large corporations have.
What’s so great about online reviews is that they help you promote your business and the costs of getting more of them are minimal. In fact, you don’t even have to invest much time into it. All you need to do is make it possible for consumers and industry experts to review your business online. You can then focus on your core operations and let reviews take care of your marketing.
The Bottom Line
There’s no doubt technology has had a huge impact on the way businesses promote their brands. There are so tools you can use to promote your company digitally and get closer to your customers. Online reviews sure are one of the most effective among them. Do everything you can to get more reviews and taking your business to the next level will be much easier.